PeopleAvailable now
Someone special
Turn what you feel into something they can experience.
Create a gift →One idea
Three kinds of impact.
The same gift can brighten someone close, energize a community, or delight a customer.
Creators & communitiesComing soon
Your community
Give people a reason to join in, react and come closer.
BusinessesComing soon
Your customers
Turn discounts, coupons, launches and loyalty into moments people actually open.
Talk to us →How it works
3 steps. 1 gift. Unlimited joy!
- 01Create
- 02Wrap
- 03Send
1 Create your gift
Pick a character style — they introduce your gift with their own little intro. Then add photos, videos, a message, links or rewards.
⏳ Set Gift Timer
24hrs:00mins
Gift will expire in 24h
2 Wrap it
Set the gift timer. Every gift expires 24h after opening by default — or set your own countdown.
A little something
for someone special
3 Send it
We turn it into one link — share it anywhere they already are.
MessageWhatsAppInstagramTikTokEmail
What we believe.
Why we make the opening matter.
AnticipationA little wait can make the reveal feel bigger.
ParticipationWhen someone takes part, the moment feels more theirs.
The revealThe open is the peak — the part worth designing.
Something to keepA moment made with care is one people remember.
Gift styles
Every gift enters differently.
Sweet, chaotic, mysterious, dramatic or adventurous — the style shapes the feeling before the gift even opens.
A new kind of social
We ditched the like button.
No follower counts. No doom-scroll. No FOMO. Here, people send back a real feeling — and your Aura glows a little brighter every time.
Warming up your Aura…
They send back a Vibe
Open a gift, tap how it actually made you feel — warm, wacky, spicy, bold. A real reaction, not a hollow like.
Your Aura grows
Every Vibe becomes part of your Aura — a living colour that reflects the joy you spread. It’s yours, and it’s always evolving.
It’s not a scoreboard. It’s a reflection of the joy you put out.
And we’re just getting started — bigger things are coming that’ll make it all click.
What we're curious about.
Inside the Joy Lab.
Joy Lab is where we'll share what we learn about anticipation, surprise and generosity as SOOPAH grows. Stories and findings are coming later.
A question we're exploring
Does a little anticipation make a gift feel more valuable?
We think the wait before the reveal is part of the gift — and we'll share what we find as real usage grows.
Findings coming laterOpen question
What makes a surprise worth replaying?
Open question
Does taking part make a moment more memorable?
Open question
How do shared reveals bring people together?
Made with care
Built to be trusted.
You're in controlA gift is shared by link — you choose who you send it to.
Nothing to installIt opens in the browser, so they don't need an app to open your gift.
Made with careReduced-motion aware and keyboard-friendly by design.
By the SOOPAH teamA small team building joyful, human software.
For companies
Planning a customer activation?
Tell us about the promotion, reward, launch or appreciation moment you want to make more memorable. Company tools are coming soon — pilot and custom conversations are open now.
- Promotions
- Rewards
- Loyalty
- Appreciation